Welcome to the Customer Experience Forum 2017
The focus on experience marketing and the road to becoming an experience business stay among the top priorities for companies to focus on in 2017 and the coming years. The Customer Experience Forum is a series of events, where you can hear from our customers and partners, how they are addressing the challenges of becoming an experience business. Join us for a lovely breakfast and a great program designed to offer inspiration for your own digital strategy.
Come join us in Copenhagen or Stockholm!
Copenhagen
Time: 08:30 - 12:00, February 8th
Venue: Mogens Dahl Koncertsal, Store hall, Snorresgade 22
Stockholm
Time: 08:30 - 12:00, February 9th
Venue: Grand Hotel, room Stockholm, Södra Blasieholmshamnen 8
We look forward to seeing you!
Agenda Copenhagen
| 08:30 |
Breakfast & Registration |
| 09:00 |
Welcome |
| 09:10 |
Adobe Keynote: Axel Schaefer, Adobe
Axel Schaefer will present findings from a recent Global Digital Trends survey that eConsultancy have conducted on behalf of Adobe. Join to hear about what is trending and what marketing decision makers all over the world are prioritising for their digital strategy (in English). |
| 09:40 |
Keynote: Peter Svarre, Bang & Olufsen
Peter Svarre from B&O shares his take on what digital leaders of today should focus on in the near future and gives examples of best practices within digitalisation. Peter will also share some insight on his vision for B&O and the digital journey that they are on (in Danish). |
| 10:25 |
Keynote: Mai Enevoldsen, Bestseller
From Creative Development to Marketing Automation
Mai will share insights on how BESTSELLER is focusing on Creative Cloud functionality to create a more efficient and creative workflow, that contributes to the end user experience in different formats and through different channels (in Danish). |
| 11:10 |
Open networking and light snacks |
| 12:00 |
Closing |
Agenda Stockholm
| 08:30 |
Breakfast & Registration |
| 09:00 |
Welcome |
| 09:10 |
Adobe Keynote: Axel Schaefer, Adobe
Axel Schaefer will present findings from a recent Global Digital Trends survey that eConsultancy have conducted on behalf of Adobe. Join to hear about what is trending and what marketing decision makers all over the world are prioritising for their digital strategy (in English). |
| 09:40 |
Keynote: Linda Hellström, Kaplan
Linda Hellström will talk about the future of customer experience management, and how you can make it happen in your organization – exemplified by cases from industry leaders (in Swedish). |
| 10:10 |
Coffee break |
| 10:40 |
Keynote: Camilla Silfverberg, K-Rauta
Camilla will share K-rautas experiences from setting common strategies for their customer processes and loyalty concepts. Camilla will also go thru K-rautas learnings from defining system requirements, data and integrations as well as from creating new customer dialogues (in Swedish). |
| 11:10 |
Keynote: John Bergdahl, Forsman & Bodenfors
John Bergdahl will talk about value driven communication that changes the customer experience (in Swedish). |
| 12:00 |
Closing |
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