The Swedish Optical Fair!

Welcome to the Swedish Optical Fair! 
With 80 stands with over 150 trademarks represented, The Swedish Optical Fair is the leading business forum for the optics industry attracting well over 1000 visitors from Sweden and the other Nordic countries.  You can see the exhibitors here! 

The main purpose for the fair is to stimulate and activate business meetings between sellers and retailers. To make the visit even more attractive technical seminars as well as seminars about sales, service and business development are held. Both in Swedish and English. 

On top of that the fairs trend and fashion partner Swedish Fashion Council presents a fashion show and two trend and fashion seminars both days during the fair.

Three of Swedens independent chains Klarsynt, Synologen and DirektOptik are keen partners to the Swedish Optical Fair since several years and their suppliers exhibit and all their members visit the fair every year. On top of that independent retailers and e-retailers comes to the show. The main part of the visitors is from Sweden but all Nordic countries are represented among the visitors.

A part from the exhibition and the seminars everyone is also invited to the very much appreciated mingle after day one.

Come see for yourself! The visitor registration is not open yet!

The Optical Fair Team

Opening hours

Fre 25 aug: 10.00 – 17:30                           
Lör 26 aug: 09:00 – 16:00

Interested in exhibiting?

Do not hesitate to contact us! We would love to hear from you! 
Bo Magnusson, Project Manager
+46 703 32 33 90 or


Need a room? Wall to wall with Kistamässan you find Scandic Victoria Tower hotel. To book there go in to Scandic Hotels online booking or e-mail the hotel directly on

Other questions?

Do not hesitate to contact us! 
Karin Lindblom, Coordinator
+46 765 47 48 35