Welcome to the Swedish Bicycle Show!

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The fourth edition of the Swedish Bicycle Show is to be held in Stockholm 2020!

The Swedish Bicycle Show (Svenska Cykelmässan) is an annual event, first organized in Gothenburg 2017*. We continued to Stockholm 2018, returned to Gothenburg 2019, and is back in Stockholm March 2020, at the venue www.stockholmsmassan.se
The Show is organized by Swedish Cycling Association (Cykelbranschen) and Bra Mässor AB. Joint organizers are Svensk Cykling www.svenskcykling.se whose members are the entire swedish bicycling community.
About 100 exhibitors exhibits annually, representing approx. 150 different brands. Bikes of all models and purposes, accessories, outfits, biking tourism, clubs, bike races and events, security etc.
We put a lot of efforts and resources organizing an extensive open-stage programme, area for try-outs of the latest bike models, workshops and show area. This is all included in the entrance fee.
The total number of visitors in ranges between 8-10.000, depending on location.
Alongside, the organisation Sweden By Bike stages a seminar for destination developers throughout the country in order to improve and expand biking tourism in Sweden.
Are you interested to market your product/brand in Sweden; this is the place to be!
Most welcome to The Swedish Bicycle Show 2020 in Stockholm!
Patrik Löwstedt, Event Manager
*Previously years, other shows has been organized by smaller enterprises but failed to uphold  quality and volume.

Interested in exhibiting?

Do not hesitate to contact us! We would love to hear from you! 

Lars Gustafsson, Monterbokning
+46 (0)709 19 92 94

Please do not hesitate to contact us today!
Patrik Löwstedt, Project Manager
+46 (0)701 83 91 60

Sarah Heine, Coordinator
+46 (0)765 47 48 35


Opening hours:                                                   
Friday 20 March, 11:00-19:00
Saturday 21 March, 10:00 - 18:00
Sunday 22 March, 10:00 - 17:00 

Moving in:                                               
Wednesday 18 March 12:00 - 20:00
Thursday 19 March 07:00 - 22:00
Moving out:
Sunday 22 March 17:00 - 24:00