Welcome to the Swedish Bicycle Show!

We are back on November 6-8, 2020!


The Swedish Bicycle Showwhich could not be organized in March due to the prevailing Covid-19 pandemic is now back and will be arranged during the big public weekend on November 6-8 at the Stockholmsmässan. Visitors to the Swedish Bicycle Show will also be able to visit the parallel fairs Sthlm Food & Wine as well as the Baking and Chocolate Festival.

The fourth edition of the Swedish Bicycle Show! 

The Swedish Bicycle Show (Svenska Cykelmässan) is an annual event, first organized in Gothenburg 2017*. We continued to Stockholm 2018, returned to Gothenburg 2019, and is back in Stockholm March 2020, at the venue www.stockholmsmassan.se
About 100 exhibitors exhibits annually, representing approx. 150 different brands. Bikes of all models and purposes, accessories, outfits, biking tourism, clubs, bike races and events, security etc.
We put a lot of efforts and resources organizing an extensive open-stage programme, area for try-outs of the latest bike models, workshops and show area. This is all included in the entrance fee. The total number of visitors in ranges between 8-10.000, depending on location. Alongside, the organisation Sweden By Bike stages a seminar for destination developers throughout the country in order to improve and expand biking tourism in Sweden.
Are you interested to market your product/brand in Sweden; this is the place to be!
Most welcome to The Swedish Bicycle Show 2020 in Stockholm!
Patrik Löwstedt, Event Manager

*Previously years, other shows has been organized by smaller enterprises but failed to uphold  quality and volume.


Stand rental: 1 410 SEK*/sqm
Application fee: 3 200 SEK*

*all prices are exclusive VAT

Please, do not hesitate to contact us if you are interested in exhibiting!

Lars Gustafsson, Sales
+46 (0)709 19 92 94

Patrik Löwstedt, Project Manager
+46 (0)701 83 91 60

Exhibitor invitation

Opening hours and place

Opening hours:                                                   
10:00 - 18:00
10:00 - 17:00 

Moving in:                                               
12:00 - 20:00
07:00 - 22:00
Moving out:
17:00 - 24:00

Venue: Stockholmsmässan, Älvsjö, Stockholm, Sweden

What's included?

Partition wall against neighbor is included in the price.

BraMässor's general terms

Click here for BraMässor's general regulations

Exhibitor registration

Everyone working in the booth need to registar as an exhibitor, print out the badge and bring it to the fair

Register as an exhibitor here!

Logistics, stand solutions etc.

All questions regarding logistics, lightning, transport service, furniture to rent and so on will be handle directly by Event Service at Stockholmsmässan. Please contact them on eventservice@stockholmsmassan.se  

Note! New date will be published soon.
- Last day for products and services at the lowest prices
- Application deadline for height exposure and wires
- Approval deadline for bids for special constructions

Height review

Everything, such as construction and signage, above  2,5 meter above the floor needs to be reviewed. A fee of 4 975 SEK will be applied.

Application together with drawing is to be submitted as soon as possible to karin.lindblom@bramassor.se

Exhibitor badges 

There is a limited amount of exhibitor badges included in your stand rental:
Stands smaller than 12 sqm:          3                      
Stands 13-25 sqm:                            5 
Stands 26–50 sqm:                          7                      
Stands bigger than 50 sqm:          10 
Exhibitor badges above this will be invoiced after the fair with a cost of 100 SEK exkl. VAT/each. 

Invite your customers

As an exhibitor you have the possibility to invite your customers to the fair by buying tickets. Each ticket costs 100 SEK exkl VAT/each.

If this is of interest, please send an email with amount of tickets you would like to order to karin.lindblom@bramassor.se


The new parking meters at Stockholmsmässan are modern and powered outdoors by solar cells. From now on, you only need to enter your registration number, which means that parking tickets are no longer needed.

Garage        60kr/h       170kr/day
Outdoor       50kr/h       150kr/day


More information will be published soon!