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Tuesday November 19

Registration opens at 08:30 at Lindholmen Science Park. Expect the agenda to end around 18:00-19:00.
 
09:00
Välkommen
09:30
The pink thread
09:40
Purpose matters.
Moments matter.
10:30
FIKA
11:10
Brand and consumers that matter
11:30
Focus on what matters
11:40
A transformation that matters
12:20
LUNCH
13:35
CMLT
14:00
Marcom collaboration
14:15
The transformation has begun
14:35
FIKA
15:15
Breakout session
16:30
What have we learnt so far?
17:00
Time to Recharge

Wednesday November 20

Registration opens at 08:30 at Lindholmen Science Park. The Summit ends at 16:30.

09:00
Välkommen
09:10
30 min with CMLT
09:40
Changing Volvo, one Moment at a time
10:00
The perfect Moment and the road ahead
10:30
FIKA
11:00
Injecting our purpose into our products
11:20
Breakout session
12:30
LUNCH
13:30
Breakout session
14:50
FIKA
15:20
Breakout session
15:50
Keynote speaker
16:20
This is the end of the beginning

Thursday November 21

08:30-17:30
AMERICAS Regional Meeting @ The Diner (VAK HB3), Volvo Cars HQ
 
09:00-17:30
APAC Regional Meeting @ Smedjan
08:30-15:30
EMEA Regional Meeting @ Volvohallen, Volvo Cars HQ

Friday November 22

09:00-13:30
APAC Regional Meeting @ The Corner (VAK HB3), Volvo Cars HQ